{"id":174,"date":"2015-05-06T14:20:42","date_gmt":"2015-05-06T18:20:42","guid":{"rendered":"https:\/\/www.taggcleanhands.com\/blog\/?p=174"},"modified":"2020-01-28T09:56:42","modified_gmt":"2020-01-28T14:56:42","slug":"we-were-right-healthcare-graphics-do-need-help","status":"publish","type":"post","link":"https:\/\/www.taggcleanhands.com\/blog\/?p=174","title":{"rendered":"We Were Right. Healthcare Graphics Do Need Help!"},"content":{"rendered":"<p>Yesterday was the fifth of May, which is the World Health Organization\u2019s <a href=\"http:\/\/www.who.int\/gpsc\/5may\/en\/\">yearly celebration and promotion of hand hygiene<\/a> and its role in saving lives.<\/p>\n<p>What a day it was!&nbsp; There were a great many photos of healthcare workers and policy people shared on Instagram and Twitter, each of them holding a printout of the hashtag <a href=\"https:\/\/twitter.com\/hashtag\/safeHANDS\">#safeHANDS<\/a>, and adding their collective energy to the proceedings.&nbsp; All told, it went swimmingly for all who were involved with organizing it.<\/p>\n<p>There were also teleclasses and webinars held on various subjects \u2013 one featured a retrospective on the past year in the WHO <a href=\"http:\/\/www.who.int\/gpsc\/5may\/background\/5moments\/en\/\">5 Moments<\/a> campaign (which has been globally successful), a look at the challenges in Afghanistan\u2019s hospital system, and perhaps most interesting to us a look at what works and what doesn\u2019t for promoting hand hygiene.<\/p>\n<p>That particular presentation is up on Youtube, and we\u2019ve queued it up here to the part we find most fascinating.<\/p>\n<p><iframe loading=\"lazy\" title=\"Healing Hands: A PPPHW Webinar on the role of hand hygiene in healthcare globally\" width=\"550\" height=\"413\" src=\"https:\/\/www.youtube.com\/embed\/XAL6DF5o4tI?start=2646&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>It sounds exactly like one of our \u201cHealthcare Graphics Need Help\u201d columns, doesn\u2019t it?<!--more--><\/p>\n<p><a href=\"https:\/\/twitter.com\/RobertAunger\">Robert Aunger<\/a> (who has <a href=\"https:\/\/sites.google.com\/site\/robertvaunger\/publications-1\">written several books<\/a> on interesting topics) goes on to narrow down what\u2019s been tried and doesn\u2019t work from a behavioural science point-of-view.&nbsp; He doesn\u2019t say what does work \u2013 other than that nothing we\u2019ve tried so far works everywhere \u2013 but does lay out things that successful hand hygiene promotion should do if it hopes to minimize resistance.<\/p>\n<p>In going over the diagram at the end of his segment, when we look at the words that are not red (and therefore good for promotion) we see certain themes pop up.&nbsp; \u201cPeer-group solidarity,\u201d&nbsp; \u201cIdentity,\u201d \u201cHabits,\u201d and \u201cNorms: Modify Expectations.\u201d<\/p>\n<p>\u201cReframe Hand Hygiene\u201d was one other idea, which was reinforced by <a href=\"https:\/\/twitter.com\/julesstorr\">Jules Storr<\/a> (an infection prevention consultant to the WHO) who stated in an unrelated presentation earlier today that the \u201cfuture is embedding hand hygiene, not presenting it as added work.\u201d<\/p>\n<p>Why does all of this interest us?&nbsp; Over a year ago, we wrote a blog post called \u201c<a href=\"http:\/\/info.debgroup.com\/blog\/bid\/336763\/What-Can-Hand-Hygiene-Learn-From-Fire-Safety\">What Can Hand Hygiene Learn from Fire Safety?<\/a>\u201d&nbsp; In it, we talked at length about the value that a public health campaign has when it gets everyone invested in protecting our own health and that of our loved ones.<\/p>\n<p>It\u2019s not just the field of fire safety that\u2019s comparable.&nbsp; If you think about it, oral hygiene has a tremendous impact on our society\u2019s health.&nbsp; People are trained to brush and floss from a young age.&nbsp; Road safety systems use signage and universal symbols to bring safety to a large group \u2013 drivers \u2013 in a way that also benefits pedestrians and businesses who rely on traffic flowing smoothly and safely.<\/p>\n<p>The main difference in thinking between current hand hygiene promotion and this different public health approach is that the public health approach considers everybody.&nbsp; Children?&nbsp; Yup.&nbsp; Office workers?&nbsp; Absolutely!&nbsp; Families?&nbsp; That\u2019s the fastest way to spread it!<\/p>\n<p>If people are performing infection control procedures (that\u2019s what hand hygiene is!) in their day-to-day life, then society as a whole stands to benefit.&nbsp; There will be fewer cases of influenza, the common cold, and enterovirus. &nbsp;Fewer food recalls, cruise-ship outbreaks, and accidental hospital acquired infections.<\/p>\n<p>Of course, that includes healthcare workers.&nbsp; Why wouldn\u2019t it?&nbsp; They are people too and people are connected to other people.&nbsp; Hospital visitors are connected to patients and patients to doctors.&nbsp; All of these are troublesome targets that current hand hygiene promotion doesn\u2019t even like to think of.<\/p>\n<div id=\"attachment_176\" style=\"width: 242px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-176\" class=\"size-medium wp-image-176\" src=\"https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-232x300.jpg\" alt=\"An example of current hand hygiene promotion.\" width=\"232\" height=\"300\" srcset=\"https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-232x300.jpg 232w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-791x1024.jpg 791w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-100x129.jpg 100w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-150x194.jpg 150w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-200x259.jpg 200w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-300x388.jpg 300w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-450x582.jpg 450w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-600x776.jpg 600w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good-900x1165.jpg 900w, https:\/\/www.taggcleanhands.com\/blog\/wp-content\/uploads\/2015\/05\/Handcleaning-good.jpg 1275w\" sizes=\"auto, (max-width: 232px) 100vw, 232px\" \/><\/a><p id=\"caption-attachment-176\" class=\"wp-caption-text\">An example of current hand hygiene promotion.<\/p><\/div>\n<p>So in closing, <a href=\"https:\/\/www.taggcleanhands.com\/blog\/?p=54\">we were right all along<\/a>.&nbsp; Those <a href=\"http:\/\/www.publichealth.va.gov\/flu\/materials\/posters\/hand-hygiene.asp\">silly germy posters<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=TGddyTW5eMc\">funny hand hygiene videos<\/a> are distractions \u2013 they do not promote successfully to everyone, even the groups that they claim to target.&nbsp; If we want to see real across-the-board growth in the field of hand hygiene, we need a broad, multi-modal, societal approach that doesn\u2019t limit itself to healthcare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday was the fifth of May, which is the World Health Organization\u2019s yearly celebration and promotion of hand hygiene and its role in saving lives. What a day it was!&nbsp; There were a great many photos of healthcare workers and<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.taggcleanhands.com\/blog\/?p=174\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"featured_media":176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174"}],"version-history":[{"count":6,"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/174\/revisions\/316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/176"}],"wp:attachment":[{"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.taggcleanhands.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}